Building products for ecosystems for crypto products &#x26; programs is hard...
This is a simple mental model I've used to build high-LTV/CAC, high-NPS loops that have driven over $80M value towards ecosystems..
Start thinking about these 3 things:
• Stages in the user journey in being a part of your ecosystem
• programs and products you can enable
• Measurables what you need to measure at different points along the way
<ol>
<li>Awareness - How do I get users aware about my ecosystem and it's brands</li>
</ol>
<ul>
<li>products - meetups, sponsoring events, content, ambassadors</li>
<li>Measurable - signups, impressions, conversions, followers, leads</li>
</ul>
<ol start="2">
<li>Engagement - How do I get the best users to engage with my ecosystem</li>
</ol>
<ul>
<li>products - hackathons, 1:many platform, fellowships, bounty campaigns, competitions</li>
<li>Measurable - # attendees that complete, # of event registrations, # of visitors to my website, docs, # calls booked</li>
</ul>
<ol start="3">
<li>Conversion - What are the ways the user now converts/launches to our ecosystem</li>
</ol>
<ul>
<li>products - accelerators, grants, incubators, conferences, platform</li>
<li>Measurable - # of startups launching, # deals, # deal values, # grants, time to market</li>
</ul>
<ol start="4">
<li>Loyalty - How do I get my have my user's loyalty?</li>
</ol>
<ul>
<li>products - ecosystem fund, partner engineering, service stacks</li>
<li>Measurable - $ raised, TVL, # investor participation, Transaction volume, price action, # accounts on chain</li>
</ul>
What am I missing?

Jason Rodrigues

Measuring Ecosystems

Only signal - no spam!